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2GB
Australia
Category
Media & Radio
Active Year
1926-present
Founders
Theosophical Society
Website
Estimated Brand Value (2024)
$500 million
Net Promotion Score (NPS) (2024)
70
Customers Satisfaction (1-10) (2024)
8
Unique Selling Proposition (USP)
Leading talk radio station known for its news and talkback programs
Customers' Perceptions
2GB is respected for its news and talkback programs, offering a platform for discussion on current events and issues. Listeners appreciate the in-depth analysis but sometimes find the opinions polarizing.
Target Customers
News enthusiasts, older adults, and individuals seeking in-depth discussion on current events and issues.
Key Competitors
Triple M, ABC Radio, Nova
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