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2GB

Australia

Category

Media & Radio

Active Year

1926-present

Founders

Theosophical Society

Website

Estimated Brand Value (2024)

$500 million

Net Promotion Score (NPS) (2024)

70

Customers Satisfaction (1-10) (2024)

8

Unique Selling Proposition (USP)

Leading talk radio station known for its news and talkback programs

Customers' Perceptions

2GB is respected for its news and talkback programs, offering a platform for discussion on current events and issues. Listeners appreciate the in-depth analysis but sometimes find the opinions polarizing.

Target Customers

News enthusiasts, older adults, and individuals seeking in-depth discussion on current events and issues.

Key Competitors

Triple M, ABC Radio, Nova

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COUNTRIES COVERED

Japan

South Korea

China

Taiwan

Vietnam

Thailand

Indonesia

Malaysia

Singapore

Australia

Philippines

Cambodia

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