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11st
South Korea
Category
E-commerce & Retail
Active Year
2008-present
Founders
SK Planet
Website
Estimated Brand Value (2024)
$3 billion
Net Promotion Score (NPS) (2024)
70
Customers Satisfaction (1-10) (2024)
8
Unique Selling Proposition (USP)
Leading e-commerce platform known for its wide range of products and deals
Customers' Perceptions
11st is well-liked for its extensive product range and daily deals, making it a go-to platform for online shopping in Korea. Customers appreciate the variety but sometimes find the shipping times slow.
Target Customers
Budget-conscious consumers, young adults, and online shoppers looking for deals and a wide range of products.
Key Competitors
Gmarket, Auction, WeMakePrice
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