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11st

South Korea

Category

E-commerce & Retail

Active Year

2008-present

Founders

SK Planet

Website

Estimated Brand Value (2024)

$3 billion

Net Promotion Score (NPS) (2024)

70

Customers Satisfaction (1-10) (2024)

8

Unique Selling Proposition (USP)

Leading e-commerce platform known for its wide range of products and deals

Customers' Perceptions

11st is well-liked for its extensive product range and daily deals, making it a go-to platform for online shopping in Korea. Customers appreciate the variety but sometimes find the shipping times slow.

Target Customers

Budget-conscious consumers, young adults, and online shoppers looking for deals and a wide range of products.

Key Competitors

Gmarket, Auction, WeMakePrice

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COUNTRIES COVERED

Japan

South Korea

China

Taiwan

Vietnam

Thailand

Indonesia

Malaysia

Singapore

Australia

Philippines

Cambodia

COUNTRIES COVERED

Japan

South Korea

China

Taiwan

Vietnam

Thailand

Indonesia

Malaysia

Singapore

Australia

Philippines

Cambodia

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