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Advertising Agencies
Entertainment and Media Services
Overview
Advertising agencies in Asia help businesses create, plan, and execute advertising campaigns across various media channels, including TV, radio, digital, and print, with a focus on brand building and consumer engagement.
Products/ Services
Products and services include creative development, media planning, digital advertising, and brand strategy.
Market Segmentation
The market is segmented by media type (TV, radio, digital, print), by industry (consumer goods, technology, finance), and by region (East Asia, Southeast Asia, South Asia).
Key Players (in Asia)
Ogilvy (Asia Operations), Dentsu (Japan), Publicis Groupe (Asia Operations), WPP (Asia Operations), Hakuhodo (Japan).
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