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Sales Resource Optimization
The process of allocating and managing sales resources, such as personnel and budgets, to maximize effectiveness and ROI.
Implications
The process of ensuring that sales resources are used as efficiently as possible, often through process improvements, automation, and better planning.
Example
Salesforce optimized its resources by implementing AI-driven tools to better match sales reps to leads based on fit and potential, improving overall efficiency.
Related Terms
Resource Optimization focuses on maximizing resource efficiency, while Sales Resource Allocation is about the initial distribution of those resources.
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