Market Entry Channels
The specific sales channels chosen for entering a new market, which can greatly impact the success of a market entry strategy.
Implications
The various pathways a company can use to enter a new market, including direct sales, partnerships, joint ventures, distributors, and online platforms, often used to determine the most effective approach for market penetration, relevant in market entry strategy and international business.
Example
Example: A software company explores different market entry channels for expanding into Southeast Asia, ultimately choosing to partner with a local distributor that has established relationships with key customers and can provide localized support.
Related Terms
Different from market entry modes, which refer to the overall strategy (e.g., exporting, licensing, direct investment), market entry channels focus on the specific methods or pathways through which a company accesses the market, influencing its reach and effectiveness.
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