Market Disruption Strategy
A launch strategy designed to shake up the market by offering something radically different or superior to existing products.
Implications
A plan or approach designed to capitalize on or respond to disruptive changes in the market, often involving innovation, agility, and the ability to anticipate or create shifts in customer behavior, technology, or competitive dynamics, relevant in business strategy and innovation.
Example
Example: A ride-sharing company develops a market disruption strategy by introducing autonomous vehicles, aiming to disrupt the traditional taxi and car rental industries and capture a significant share of the transportation market.
Related Terms
Different from traditional business strategies, which may focus on stability and incremental growth, a market disruption strategy seeks to leverage or create significant changes in the market to gain competitive advantage.
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