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Launch Governance
The framework of policies, procedures, and oversight mechanisms used to manage the launch process effectively.
Implications
The system of oversight and decision-making that ensures a product or service launch is executed in accordance with organizational policies, strategies, and objectives, often involving senior leadership and cross-functional teams.
Example
Example: A multinational corporation establishes launch governance by setting up a launch steering committee that reviews and approves key decisions, ensuring that the launch aligns with corporate strategy and compliance requirements.
Related Terms
Different from operational management, which focuses on day-to-day tasks, launch governance provides strategic oversight and accountability for the entire launch process.
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