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Launch Effectiveness Audit
A thorough review of the launch process to determine what worked well and what could be improved for future launches.
Implications
A comprehensive review of a product or service launch to assess its success against predefined goals, often used to identify strengths, weaknesses, and areas for improvement in future launches.
Example
Example: A pharmaceutical company conducts a launch effectiveness audit after releasing a new drug, analyzing sales data, marketing performance, and stakeholder feedback to determine the overall success of the launch.
Related Terms
Different from a post-mortem analysis, which may occur after project failure, a launch effectiveness audit is a structured review aimed at assessing and improving the launch process.
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