Launch Contingency Planning
Preparing backup plans to address potential issues that may arise during the product launch.
Implications
The process of preparing for potential risks, challenges, or unforeseen events that could impact the success of a product or service launch, often involving the development of backup plans, alternative strategies, and risk mitigation measures to ensure that the launch can proceed smoothly despite disruptions.
Example
Example: A consumer electronics company engages in launch contingency planning by identifying potential supply chain disruptions that could delay the release of a new product, developing alternative sourcing strategies and adjusting launch timelines to minimize impact.
Related Terms
Different from general risk management, which might cover ongoing business operations, launch contingency planning is specifically focused on ensuring the success of a product or service launch by anticipating and preparing for potential challenges during the critical launch period.
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