Launch Communication Plan
A detailed plan for how information about the product launch will be communicated internally and externally.
Implications
A detailed strategy outlining how information about a new product, service, or campaign will be communicated to target audiences, including key messages, channels, timing, and responsibilities, often used to ensure that all stakeholders are informed and engaged during the launch process.
Example
Example: A pharmaceutical company develops a launch communication plan for a new drug, detailing how and when to communicate with healthcare professionals, patients, regulators, and the media to ensure a smooth and well-coordinated launch.
Related Terms
Different from general communication plans, which might cover broader organizational communication strategies, a launch communication plan is specifically focused on the introduction of new products or services, ensuring that messaging is clear, consistent, and effectively delivered to all relevant audiences.
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