Launch Campaigns
Specific marketing and promotional activities designed to generate buzz and drive initial sales during the product launch.
Implications
Coordinated marketing efforts designed to promote and support the introduction of a new product, service, or brand, often involving multiple channels such as advertising, public relations, social media, and events, used to generate awareness, drive sales, and establish a market presence.
Example
Example: An automotive company executes a launch campaign for its new electric vehicle, featuring TV commercials, digital ads, influencer partnerships, and test drive events, aiming to build excitement and attract early adopters.
Related Terms
Different from ongoing marketing campaigns, which might focus on sustaining brand visibility or customer engagement, launch campaigns are specifically timed and designed to maximize impact during the critical period of introducing something new to the market.
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