Launch Budget Management
The process of allocating and tracking the financial resources dedicated to the product launch, ensuring efficient use of funds.
Implications
The ongoing process of monitoring and controlling the budget allocated for a product, service, or campaign launch, ensuring that spending stays within planned limits, resources are used efficiently, and the launch achieves its financial and strategic objectives.
Example
Example: A software company practices launch budget management by regularly reviewing expenditures during the rollout of a new app, making adjustments to marketing spend and promotional activities as needed to stay within budget and maximize return on investment.
Related Terms
Different from launch budget forecasting, which involves predicting costs before the launch, launch budget management deals with the active oversight and control of spending during the launch process, ensuring that the launch remains financially sustainable and aligned with strategic goals.
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