KPI Alignment
Ensuring that the key performance indicators (KPIs) used to measure market research success are aligned with the overall business objectives.
Implications
The process of ensuring that Key Performance Indicators (KPIs) are aligned with the strategic goals and objectives of the organization, often used to create a clear line of sight between individual or team performance and overall business success.
Example
Example: A company reviews its KPIs to ensure alignment with its new strategic focus on customer experience, adjusting metrics across departments to emphasize customer satisfaction, retention, and loyalty as key indicators of success.
Related Terms
Different from setting KPIs, which involves choosing specific metrics, KPI alignment ensures that those metrics directly support and reflect the organization�s strategic objectives, creating coherence across different levels of the business.
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