Key Communication Messages (KCMs)
The core messages that support the brands positioning. Typically you will have an absolute maximum of three messages and these should be delivered through all marketing activities.
Implications
The main points or themes that an organization wants to convey to its audience through marketing, public relations, or internal communications, often used to ensure consistency, clarity, and alignment across all communication channels.
Example
Example: A healthcare company develops Key Communication Messages for a new product launch, focusing on themes of safety, effectiveness, and innovation, ensuring that all marketing materials, press releases, and sales pitches convey the same core messages.
Related Terms
Different from general communication strategies, which outline overall plans for communication, Key Communication Messages are the specific points that need to be consistently communicated to the target audience.
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