Iterative Testing
The process of repeatedly testing and refining marketing strategies to identify the most effective approaches.
Implications
The process of repeatedly testing a product, service, or process in cycles, making adjustments based on the results, and testing again, often used to refine designs, improve functionality, and ensure quality before full-scale deployment.
Example
Example: A web development team engages in iterative testing by launching a beta version of a new website, collecting user feedback, making improvements, and testing again before the final launch, ensuring a smooth user experience.
Related Terms
Different from one-time testing, which might occur at a single stage in development, iterative testing involves multiple rounds of testing and refinement, leading to a more polished final product.
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