Intellectual Property (IP) Protection
Measures to safeguard a company�s patents, trademarks, and other intellectual property in the target market, which can be crucial in markets with weak IP enforcement.
Implications
The legal mechanisms and strategies used to safeguard a company's intangible assets, such as patents, trademarks, copyrights, and trade secrets, often critical for maintaining competitive advantage and protecting innovation.
Example
Example: A tech startup invests in IP protection by filing patents for its new software algorithms and securing trademarks for its brand, preventing competitors from copying or infringing on its innovations.
Related Terms
Different from general legal protection, which might cover broader aspects of a business, IP protection specifically focuses on securing the rights to intangible assets and intellectual property.
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