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Insight Validation
The process of confirming the accuracy and reliability of market research findings before they are used to inform business decisions.
Implications
The process of confirming the accuracy, reliability, and applicability of insights derived from data analysis or research, often used to ensure that decisions based on these insights are well-founded and likely to succeed.
Example
Example: A retail company conducts insight validation by cross-referencing customer survey results with actual sales data to confirm that identified trends in consumer preferences are accurate before launching a new product line.
Related Terms
Different from insight generation, which focuses on creating new insights, insight validation is the step that ensures these insights are robust and actionable.
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