Influencers
Consumers or managers with some voice in determining whether a purchase is to be made and what is to be bought.
Implications
Individuals or entities with the ability to affect the opinions, behaviors, or decisions of others, often used in marketing and communications to promote products, services, or ideas through their established credibility and reach within a specific community or audience.
Example
Example: A beauty brand partners with social media influencers who have large followings among young consumers, using their endorsements to boost brand awareness and drive sales.
Related Terms
Different from traditional celebrities, influencers often have more direct and personal connections with their audience, making them particularly effective for targeted marketing campaigns.
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