Incentive Structures
The design of reward systems to motivate account teams and other stakeholders to achieve the goals outlined in the account plan.
Implications
The framework or design of incentive programs, including the types of rewards offered, the criteria for earning them, and the alignment with organizational goals, often used to ensure that incentives effectively drive desired behaviors and outcomes.
Example
Example: A tech firm develops an incentive structure that ties executive bonuses to long-term stock performance, ensuring that leaders focus on sustainable growth rather than short-term gains.
Related Terms
Different from incentive programs, which are the actual plans, incentive structures refer to the underlying design and logic that make the programs effective in achieving their objectives.
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