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In-store Merchandising
The techniques used to display and promote products within a retail environment, influencing shopper decisions and driving sales.
Implications
The arrangement and display of products within a retail store to maximize sales, influence customer behavior, and enhance the shopping experience, often involving strategic placement, visual displays, and signage.
Example
Example: A grocery store uses in-store merchandising by placing high-demand items at eye level and creating end-cap displays for promotional products, increasing visibility and sales.
Related Terms
Different from general store layout, in-store merchandising focuses specifically on how products are presented to customers to encourage purchases.
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