top of page
In-Store Events
Activities hosted within a store, such as health seminars or product demonstrations, aimed at attracting customers and promoting cross-selling.
Implications
Special activities or promotions held within a retail store to engage customers, create memorable experiences, and drive foot traffic, often used as part of broader marketing campaigns or to launch new products.
Example
Example: A fashion retailer hosts an in-store event featuring a celebrity stylist offering fashion advice, attracting customers and increasing sales during the event.
Related Terms
Different from online events, in-store events are physical gatherings that leverage the retail environment to create direct, face-to-face engagement with customers.
Get INSTANT comprehensive market research of any industry
Chat with AII Consultant Now!
bottom of page