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In-store Activity Selection
The process of choosing and implementing marketing and promotional activities within retail stores to enhance shopper engagement and increase sales.
Implications
The process of choosing specific promotional or engagement activities to be conducted within a retail store, often used to enhance the shopping experience, drive sales, and align with broader marketing strategies.
Example
Example: A supermarket chain selects in-store activities such as cooking demonstrations and product sampling events to boost sales during a new product launch, aligning these activities with the overall marketing campaign.
Related Terms
Different from general promotional planning, in-store activity selection specifically focuses on activities within the physical retail environment.
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