Impression
Almost all advertising is sold in terms of the cost per thousand impressions (CPM), defined as the delivery of an ad or other message. Same as exposure.
Implications
A metric used in digital marketing to measure the number of times an ad is displayed to a user, regardless of whether it was clicked on, often used to gauge the reach and visibility of online campaigns.
Example
Example: A digital marketer tracks the impressions of a banner ad campaign to assess how many times the ad was shown across different websites, helping to evaluate the campaign�s reach and effectiveness.
Related Terms
Different from click-through rate (CTR), which measures the percentage of impressions that lead to clicks, impressions simply count how many times the ad is viewed, providing insight into its visibility.
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