Importance Ratings
A quantitative survey technique where participants rank the importance of various attributes, though it may yield less realistic results compared to other methods.
Implications
A method used to quantify the relative importance of different factors, features, or criteria in decision-making processes, often used in product development, customer satisfaction surveys, and market research to prioritize resources and efforts.
Example
Example: A product development team uses importance ratings to prioritize features for a new smartphone, based on customer feedback, ranking battery life, camera quality, and processing speed as the most important factors.
Related Terms
Different from satisfaction ratings, which measure how pleased customers are with specific aspects, importance ratings focus on how critical each aspect is to the overall decision-making process.
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