Impact Projections
Forecasting the potential effects of different marketing strategies or resource allocations on key performance indicators (KPIs).
Implications
Forecasts that estimate the potential outcomes or effects of a proposed initiative, policy, or project over time, often used in strategic planning, environmental studies, and financial analysis to anticipate future impacts and guide decision-making.
Example
Example: A renewable energy company develops impact projections for a new wind farm, estimating its effects on local energy supply, environmental sustainability, and economic development over the next 20 years.
Related Terms
Different from impact assessments, which evaluate potential effects at a specific point in time, impact projections extend the analysis into the future, providing a longer-term view of anticipated outcomes.
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