Hypothesis Generation
The process of forming possible explanations or predictions based on qualitative data that can be tested in further research.
Implications
The process of formulating potential explanations or predictions based on observed phenomena, often used in scientific research, data analysis, and business strategy to guide experimentation and decision-making, providing a basis for testing and validation.
Example
Example: A market researcher engages in hypothesis generation by proposing that a new advertising campaign will increase brand awareness among millennials, setting the stage for subsequent testing and analysis.
Related Terms
Different from hypothesis testing, which evaluates the validity of a specific hypothesis, hypothesis generation is the initial step of identifying possible explanations or predictions to explore.
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