Hyperlocal Marketing
Targeting customers within a very specific, often geographically limited, area with tailored marketing campaigns that address local preferences and needs.
Implications
A marketing strategy that targets customers within a very specific geographic area, often leveraging local events, community involvement, and location-based technology to create highly relevant and personalized marketing campaigns.
Example
Example: A coffee shop chain uses hyperlocal marketing by running targeted ads on social media for users within a one-mile radius of its stores, promoting local events and special offers to drive foot traffic.
Related Terms
Different from broader marketing campaigns that target a wide audience, hyperlocal marketing focuses on a narrowly defined geographic area, often resulting in more personalized and effective engagement with the local community.
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