Green Packaging
The development and use of environmentally friendly packaging materials, often as part of broader sustainability initiatives within FMCG companies.
Implications
The use of environmentally friendly materials and practices in packaging, such as recyclable, biodegradable, or reusable materials, aimed at reducing the environmental impact of products and appealing to eco-conscious consumers.
Example
Example: A cosmetics brand adopts green packaging by using recycled paper for its product boxes and eliminating plastic inserts, enhancing its appeal to environmentally conscious customers.
Related Terms
Different from conventional packaging, which often prioritizes cost and durability, green packaging emphasizes sustainability and reducing the environmental footprint of packaging materials.
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