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Granular Segmentation Tactics
The use of very detailed customer segments to tailor marketing strategies and improve the precision of resource allocation.
Implications
Strategies that divide a broad market into very specific sub-segments based on detailed criteria such as behaviors, needs, or demographics, allowing for highly targeted marketing efforts and more personalized customer interactions.
Example
Example: A telecom company employs granular segmentation tactics by creating tailored offers for customers based on their data usage patterns, age, and location, increasing conversion rates.
Related Terms
Different from broad segmentation, which groups customers into large categories, granular segmentation focuses on finer distinctions to better address specific needs and preferences.
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