Goals
Financial, market share and other targets, as well as other specific objectives during a marketing plan period (e.g., one year). The goals are clearly articulated to allow the reader to immediately recognize the top priorities in the marketing plan.
Implications
Specific, measurable, and time-bound objectives that an individual, team, or organization aims to achieve, often used to guide decision-making, allocate resources, and track progress toward desired outcomes.
Example
Example: A company sets a goal to increase its market share by 10% within the next year, aligning its marketing, sales, and product development efforts to achieve this target.
Related Terms
Different from broader vision or mission statements, which describe long-term aspirations, goals are concrete and actionable targets that provide direction and focus for short- to medium-term efforts.
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