Global Strategy
A company�s approach to competing and operating across multiple countries and regions.
Implications
A comprehensive plan that guides a company's operations, growth, and competitive positioning across multiple international markets, often involving decisions about market entry, localization, global branding, and coordination of activities across regions.
Example
Example: An automotive manufacturer develops a global strategy to expand its electric vehicle offerings, coordinating R&D, production, and marketing efforts across North America, Europe, and Asia to capture market share in key regions.
Related Terms
Different from regional or local strategies, which focus on specific markets, a global strategy integrates and aligns business activities across all international markets to achieve a unified and competitive global presence.
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