Geospatial Analysis
A method that incorporates geographical or spatial data into analysis, often used in market research to understand location-based consumer behaviors.
Implications
The use of geographic information systems (GIS) and spatial data to analyze patterns, relationships, and trends in geographic space, often used in fields like urban planning, environmental science, and logistics to make data-driven decisions based on location-specific factors.
Example
Example: An urban planner uses geospatial analysis to study the distribution of green spaces in a city, identifying areas with limited access to parks and recommending new locations for community gardens.
Related Terms
Different from simple mapping, which represents data visually, geospatial analysis involves in-depth examination of spatial relationships and patterns, often integrating multiple data layers for complex insights.
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