Geographic segmentation
Segmentation of a market on the basis of region, county size, city or population density.
Implications
The process of dividing a market into distinct geographic units, such as regions, cities, or neighborhoods, allowing companies to tailor marketing strategies, product offerings, and sales efforts to the specific needs and preferences of different locations.
Example
Example: A fast-food chain uses geographic segmentation to offer different menu items in its restaurants based on regional tastes, such as spicier dishes in southern states and vegetarian options in urban areas with high demand.
Related Terms
Different from demographic segmentation, which divides the market based on characteristics like age or income, geographic segmentation focuses on location-based differences and preferences.
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