Geo-targeted Promotions
Marketing campaigns that are tailored to specific geographic areas, ensuring that promotions are relevant and effective within particular regions or markets.
Implications
Marketing campaigns or promotional offers that are tailored to specific geographic locations, allowing companies to reach customers with relevant messages, products, or deals based on their location, often used to drive local engagement and sales.
Example
Example: A retail chain runs geo-targeted promotions by sending mobile coupons to customers within a 10-mile radius of its stores, offering discounts on products that are popular in that area, increasing foot traffic and sales.
Related Terms
Different from mass promotions, which target a broad audience, geo-targeted promotions focus on specific locations, making them more relevant and effective for local customers.
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