Functional Management
The overall management of the market research function, ensuring it operates efficiently and aligns with business goals.
Implications
The administration and oversight of a specific business function or department, such as marketing, finance, or operations, involving the management of resources, processes, and people to achieve the department�s objectives and contribute to the company�s overall strategy.
Example
Example: The head of the marketing department is responsible for functional management, overseeing campaign development, budgeting, team performance, and alignment with the company�s brand strategy.
Related Terms
Different from general management, which might oversee multiple functions, functional management is focused on a specific area of expertise and responsibility within the organization.
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