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Functional Benefits
A product�s unique value to the customer based on its attributes (e.g., high efficacy, a product attribute, translates into a shorter treatment period, a functional benefit).
Implications
The practical or utilitarian advantages that a product or service provides to the user, often addressing specific needs or problems and forming the basis for customer satisfaction and purchase decisions.
Example
Example: A smartphone�s functional benefits include its high-resolution camera, long battery life, and fast processing speed, which are key factors in attracting tech-savvy consumers.
Related Terms
Different from emotional benefits, which appeal to the user�s feelings and psychological needs, functional benefits are concrete and relate to the product�s performance and utility.
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