Functional Alignment
Ensuring that the market research function is aligned with other business functions, such as marketing, product development, and sales, to maximize impact.
Implications
The process of ensuring that the activities, goals, and resources of different business functions are coordinated and aligned with the overall strategy of the organization, often involving cross-functional collaboration and communication to achieve common objectives.
Example
Example: A company undergoing a digital transformation initiative works on functional alignment by ensuring that the IT, marketing, and sales teams are all working together on the new e-commerce platform, aligning their efforts with the strategic goal of increasing online sales.
Related Terms
Different from functional activity, which is department-specific, functional alignment focuses on how different departments coordinate and integrate their efforts to support broader organizational goals.
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