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Frequency
The number of times the target consumer will be exposed to the message during the specified period of the campaign.
Implications
The number of times a particular event or action occurs within a specific period, often used in marketing to measure how often an advertisement is seen by the target audience, or in operations to track the occurrence of certain activities or outcomes.
Example
Example: A digital marketing campaign monitors the frequency of ad impressions to ensure that the target audience sees the ad at least three times per week, aiming to increase brand recall and engagement.
Related Terms
Different from reach, which measures how many people are exposed to a message, frequency focuses on how often the message is repeated to the same audience.
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