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Focus Groups
A moderated discussion with a small group of participants to explore their perceptions, ideas, and reactions to a product or concept.
Implications
A qualitative research method where a small group of people is brought together to discuss a particular product, service, or concept, allowing researchers to gather insights, opinions, and attitudes in a moderated setting, often used in market research and product development.
Example
Example: A fast-food chain conducts focus groups to test new menu items, gathering feedback from participants on taste, presentation, and pricing, which informs the final product launch.
Related Terms
Different from surveys, which gather quantitative data, focus groups provide in-depth qualitative insights through group discussions and interactions.
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