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Focus
Concentrating cross-sell efforts on specific leverage points to maximize effectiveness.
Implications
The strategic decision to concentrate resources, efforts, and activities on a specific market segment, product line, or business area to achieve a competitive advantage, often involving the narrowing of scope to excel in a particular niche.
Example
Example: A luxury car manufacturer adopts a focus strategy by concentrating on producing high-end sports cars for affluent consumers, rather than diversifying into lower-priced vehicles, allowing it to dominate the premium market.
Related Terms
Different from diversification, which spreads resources across multiple areas, focus involves concentrating efforts on a specific niche to achieve deeper expertise and competitive strength.
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