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Field Work
Research conducted in the natural environment of the business or industry.
Implications
The collection of data or observations conducted outside of a traditional office or laboratory setting, often used in research, sales, and marketing to gather real-world insights and validate hypotheses in natural environments.
Example
Example: A market research firm conducts field work by sending researchers to grocery stores to observe consumer behavior and interview shoppers about their product preferences, gathering valuable data for a client�s product launch.
Related Terms
Different from desk research, which relies on existing data and literature, field work involves direct, on-the-ground interaction and observation to collect original data.
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