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Exposure Rate
A measure of how much attention a customer pays to a marketing message, affecting how effectively the message is communicated.
Implications
The frequency at which a target audience is exposed to a specific advertisement, product, or message over a given period, often used to measure the reach and effectiveness of marketing campaigns.
Example
Example: A digital marketing campaign tracks the exposure rate of its ads, ensuring that each target customer sees the ad at least five times within a two-week period to maximize brand recall and impact.
Related Terms
Different from click-through rate, which measures how many people take action after seeing an ad, exposure rate focuses on how often the audience sees the message, influencing brand awareness.
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