Ethical Channel Strategy
Developing channel strategies that prioritize ethical considerations, such as fair trade, sustainability, and social responsibility, which are increasingly important to consumers.
Implications
A distribution approach that prioritizes ethical considerations, such as fair trade, sustainability, and social responsibility, in choosing and managing channels for selling products or services, often used to build trust and align with consumer values.
Example
Example: A coffee company develops an ethical channel strategy by partnering with fair trade-certified distributors and ensuring that its products are sold through retailers that support environmental sustainability.
Related Terms
Different from conventional channel strategies, which may prioritize cost and reach, an ethical channel strategy focuses on aligning distribution methods with ethical principles and consumer expectations.
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