ERP/CRM Systems
The enterprise resource planning (ERP) and customer relationship management (CRM) systems that support wholesale distribution processes.
Implications
The combination of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems to create a unified platform that manages both back-office operations and customer interactions, providing a comprehensive view of business processes and customer relationships.
Example
Example: A retail company integrates its ERP and CRM systems, allowing it to manage inventory, track sales, and analyze customer data from a single platform, improving operational efficiency and customer service.
Related Terms
Different from using ERP or CRM systems independently, the integration of ERP/CRM provides a more holistic approach to managing both internal processes and external customer interactions.
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