Entry Options
The different methods a company can use to enter a new market, such as organic growth, acquisitions, joint ventures, or licensing.
Implications
The various strategies and methods a company can use to enter a new market, such as exporting, franchising, joint ventures, acquisitions, or setting up a wholly-owned subsidiary, each with different levels of risk, investment, and control.
Example
Example: A European luxury brand evaluates entry options for expanding into the Chinese market, considering franchising as a low-risk approach versus setting up its own retail stores for greater control.
Related Terms
Different from market entry strategies, which are broader and involve planning how to succeed in a market, entry options focus specifically on the method of entering that market.
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