Enhanced Market Research Capability
The improved state of a company�s market research function, designed to better meet the organization's strategic needs.
Implications
The development or acquisition of advanced tools, techniques, or expertise that improve the depth, accuracy, and relevance of market research, often leading to better strategic decisions and more effective marketing.
Example
Example: A consumer goods company invests in enhanced market research capabilities by adopting AI-powered analytics tools that provide deeper insights into customer preferences and market trends.
Related Terms
Different from basic market research, which might rely on traditional surveys and data analysis, enhanced capabilities often involve more sophisticated methods like big data analytics, machine learning, or advanced segmentation.
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