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Engagement Scorecards
Tools used to measure and track customer engagement across various channels and touchpoints, guiding future marketing decisions.
Implications
Tools or frameworks that compile and display key engagement metrics in a structured format, often used to monitor and evaluate the effectiveness of engagement strategies over time and inform decision-making.
Example
Example: A human resources department uses engagement scorecards to track employee participation in wellness programs, training sessions, and feedback initiatives, helping to identify areas for improvement.
Related Terms
Different from performance scorecards, which might track overall business metrics, engagement scorecards specifically focus on measuring the level and quality of stakeholder or customer involvement.
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