Engagement Metrics
Indicators that measure how effectively a marketing lever captures and holds customer attention, often used to assess the effectiveness of content or messaging.
Implications
Quantitative measures used to assess the level of interaction, participation, and involvement of stakeholders, employees, or customers with a product, service, or brand, often used to evaluate the effectiveness of engagement strategies.
Example
Example: A social media manager tracks engagement metrics such as likes, shares, comments, and time spent on content to gauge how well the brand is connecting with its audience online.
Related Terms
Different from reach or impression metrics, which measure exposure, engagement metrics focus on the depth of interaction and the quality of the relationship with the audience.
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