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End-User Data Analytics

The use of data collected directly from consumers to understand their behavior, preferences, and engagement with products, driving more informed business decisions.

Implications

The analysis of data generated by the end users of a product or service, often used to understand user behavior, preferences, and needs, enabling companies to improve product design, customer experience, and marketing strategies.

Example

Example: A software company uses end-user data analytics to track how customers interact with its app, identifying features that are most popular and areas where users face difficulties, leading to targeted updates.

Related Terms

Different from traditional data analytics, which might focus on operational or financial data, end-user data analytics specifically targets data generated by customers or users of a product.

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COUNTRIES COVERED

Japan

South Korea

China

Taiwan

Vietnam

Thailand

Indonesia

Malaysia

Singapore

Australia

Philippines

Cambodia

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