End State Design
The desired final structure and capability of the market research function, aligned with the company�s strategic goals.
Implications
The process of defining the desired final outcome of a project, transformation, or strategic initiative, often involving detailed planning and visualization of how the organization, system, or process will function once the goal is achieved.
Example
Example: A company undergoing digital transformation creates an end state design that outlines how its IT infrastructure, customer service, and operational processes will look after all systems are integrated and optimized.
Related Terms
Different from the planning phase, which focuses on steps to reach a goal, end state design is about envisioning the final result and ensuring all efforts align with achieving it.
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